Writing

Ally

Ally Vehicle Service Contracts - Dealer

Ally.com https://www.ally.com/dealer/vehicle-protection-products/

Ally's version of a VSC presented to dealers who may want to sell our product at their dealerships. Because dealers are more likely to make a deal in person with a handshake, the idea centered on a "5 minute experience". Give them just enough info to entice them to call an Account Executive who woul

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Ally Premier Protection Products

Ally.com https://www.ally.com/auto/vehicle-protection/

Most Ally VSCs are sold in dealerships by dealers, so this was to be a resource for users who wanted to learn more about the product on their own before choosing to buy from a dealer. The hub page has three paths - assess, product descriptions and support for existing customers. This is the products

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Ally Premier Protection Assessment

Ally.com https://www.ally.com/auto/vehicle-protection/

Most Ally VSCs are sold in dealerships by dealers, so this was to be a resource for users who wanted to learn more about the product on their own before choosing to buy from a dealer. The hub page has three paths - assess, product descriptions and support for existing customers. This is the assessme

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Ally Premier Protection Home

ally.com https://www.ally.com/auto/vehicle-protection/

Most Ally VSCs are sold in dealerships by dealers, so this was to be a resource for users who wanted to learn more about the product on their own before choosing to buy from a dealer. The homepage has three paths - assess, product descriptions and support for existing customers.

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Ally Premier Protection Support

ally.com https://www.ally.com/auto/vehicle-protection/

Most Ally VSCs are sold in dealerships by dealers, so this was to be a resource for users who wanted to learn more about the product on their own before choosing to buy from a dealer. The homepage has three paths - assess, product descriptions and support for existing customers.

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Wells Fargo

Wells Fargo Online Newsroom

I was the content part of the team tasked with redesigning the Wells Fargo Newsroom page of wellsfargo.com. It was clunky, boring and difficult to navigate. It was a very successful redesign and we were given many accolades from the higher-ups.

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Well Fargo Online Newsroom - Media Contacts

This is the media contacts page of the Newsroom redesign.

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Belk

Swim Shop Image

Belk wanted to launch a Swim Shop that highlighted their swimwear selection and trends. I worked with a visual designer to create a seamless and innovative experience. This was presented as a slider on the site, but I've attached the image version for the full picture.

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Swim Shop

Belk wanted to launch a Swim Shop that highlighted their swimwear selection and trends. I worked with a visual designer to create a seamless and innovative experience. This was presented as a slider on the site.

Estee Lauder Blog

I wrote this blog post for Belk's blog to promote Estee Lauder products. As research, I was asked to attend a full day training seminar alongside the associates who worked the Estee Lauder counters.

Marketing Copy

Clear 4G

I created this web content as part of a writing assignment for a job interview. I was asked to write a webpage for Clear 4G, but I wasn't given any other direction. I researched Clear 4G on my own and this was the result.

Lowe's

Lowe's Banners

These are a few examples of banners I wrote for Lowe's.

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Lowe's Campus Kickoff Banners

Lowe's launched a new campaign called Campus Kickoff and tied it in with a Facebook promotion and contest.

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Lowe's Energy Star/Water Sense Banners

Lowe's ran a large campaign to promote Water Sense and Energy Star products and information. These are a few of the banners I wrote for that campaign.

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More Lowe's Banners

A few more random banners from my days at Lowe's.

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Miscellaneous Lowe's Copy

This represents the variety of content I worked on for Lowe's.

Lowe's Subscriptions Page

I was tasked with creating content for the newsletter subscription page at Lowes.com.

Lowe's Spring Campaign 1

Spring is one of the biggest sales-driven campaigns of the year for Lowe's. I was the writer for this campaign.

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Lowe's Spring Campaign 2

Spring is one of the biggest sales-driven campaigns of the year for Lowe's.

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Lowe's Spring Campaign 3

Spring is one of the biggest sales-driven campaigns of the year for Lowe's.

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Lowe's Spring Campaign 4

Spring is one of the biggest sales-driven campaigns of the year for Lowe's.

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Lowe's Spring Campaign 5

Spring is one of the biggest sales-driven campaigns of the year for Lowe's.

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